Ben The Illustrator designed a special emoji of Elton John to promote his new autobiography. The emoji is live on Twitter and can be seen connected to a set of hashtags including #EltonJohn and #EltonJohnBook. Ben The Illustrator was commissioned by freelance marketing strategist Katie Roden for publishers Pan Macmillan. They drew inspiration from previous rock and pop icons Ben The Illustrator created in his signature illustration style, such as David Bowie. The brief was simply to ‘create an Elton John emoji,’ the only stipulation was to incorporate a rainbow gradient to match the book cover. Twitter supported the proposal to create an Elton John hashflag (emoji attached to a hashtag) and the emoji launched on publishing day, 15th October, 2019.

See more of Ben The Illustrator’s work here.