Publix art director Kim Cook was charmed by Rocco Baviera’s organic, painterly approach to vector illustration. His unique style perfectly represented Publix’s H2O campaign. The campaign culminated in a 60 second animated video, however, so Kim requested that illustrator and animator Jones & Company join the project to lead the animation aspect. Rocco created a series of still frames, which explored Publix’s partnership with the Arbor Day Foundation using themes of reforestation, clean water, and reducing waste with reusable bags. Then, Jones & Company took these images and playfully animated them to create a seamless narrative. These two Mendola artists’ teamwork brought Publix’s most recent sustainability campaign to life.
See the video collaboration here:
Rocco’s reusable grocery bag design