Rocco Baviera’s iconic illustrations have an organic, timeless charm, evoking a stylish past, inspired by vintage design as well as the mid-century modern era of Mad Men. Whether it’s his ability to create a mood or convey an abstract concept, he does it all in his signature, graphic style.
“I love to combine old school tools with modern technology. While I work digitally, I still start every project with pen and paper, beginning with thumbnails. I started out in the pre-digital era, where you did everything by hand. I try to incorporate hand drawn elements and textures to create a tactile sense of warmth and depth.”
Rocco’s work is ideal for posters, annual reports, packaging, retail, corporate and editorial projects for print + web.
His list of clients span the globe and include The Mayo Clinic, World Wildlife Fund, Wall Street Journal Asia, Washington Post, United States Tennis Association, Grammy Awards, Deloitte, Publix, Canada Post, Ontario Parks, CBC, Clarks Shoes UK, Pier One Imports, Ikon/Getty, Syngenta, American Banker, Modern Farmer, The Scientist, The Guardian, Experience Life, The Chronicle Review, Life Time, Trends Quarterly, Up with Paper, as well as numerous book publishers.
Awards include The Society of Illustrators in New York, Communication Arts, Applied Arts, Step by Step, Child Magazine, the Art Directors Club of Metropolitan Washington and the American Library Association.