Heidi Schmidt is a San Francisco Bay Area native and a graduate of California College of the Arts with a degree in Design and Illustration. Heidi brings her knowledge of design and creative imagery to her illustration style which uses flat shapes and overlapping forms to create engaging and fun color intersections. Floating shapes on top of the base image gives a sense of depth and helps to tell a more detailed story. Heidi’s work has been used in packaging, medical illustration, editorial, environmental signage, toys, and iconography. Using her experience of over 25 years in illustration and design she enjoys solving visual problems in a surprising and simple way to provide fun and interesting outcomes for clients. Heidi has ridden her bike over 35k miles to raise funds for LGBTQ+ charities and is an avid equestrian.