Rocco Baviera is an award-winning illustrator whose work is stylish and sophisticated, while still retaining a naive, playful quality. He has an ability to distill abstract ideas into concise, graphic narratives with an editor’s eye and attention to detail. “What you leave out is just as important as what you put in.” Inspired by vintage design as well as the natural world, his work retains an organic, tactile quality though the use of textures and hand drawn elements while being created digitally. Rocco’s work can be seen all over the world in campaigns for academic, healthcare, and financial institutions, on grocery store signage, retail products, books, and in magazines. He lives along the Bruce Trail of the Niagara Escarpment with his wife(also an illustrator) and daughter, along with their dog and cat.