The design team at LPK selected wood cut illustrator, Chris Wormell, as the perfect fit for the packaging of the new line of premium coffees from Folgers, 1850. The woodcut style reinforces life in the 1850’s, “when bold was heading west.” At a time when the gold rush was synonymous with drive and spirit, his illustrations are a testament to the diligent etching process. View the positive relief versions Chris engraves and inks with precision. The seamless negative reliefs for the packaging are fit for modern age pioneers.
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To see more of Chris Wormell’s illustrations click here.