March Madness Begins

Finally, it’s time for March Madness! It seems that everyone in America is in some kind of pool having filled out at least one “bracket.” But do we really know who’s filling out these brackets? Rob Ball was commissioned by Cavalry to create a series of illustrations for Coors Light #BracketBreakers. The Twitter campaign showcases different types of fans during March Madness. Rob’s art cleverly captures the stereotypical bracket statisticians, the clueless and even the hated know-it-alls. So, enjoy a good laugh now, because we have one more day until a month of unpredictable upsets and dramatic finishes! Which Bracket Breaker are you?

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