Luke Lucas was commissioned by Showtime to create lettering for beer bottles promoting the final season of the television show Shameless. Lucas also created the 3D rendering of the can, and the glass and bottle were photographed by by Pari Dukovic.

See more of Luke Lucas’ work here.

Luke Lucas Shameless billboard for Showtime

Luke Lucas Shameless billboard for Showtime

Luke Lucas Shameless billboard for Showtime

Luke Lucas Shameless billboard for Showtime

Luke Lucas Shameless billboard for Showtime

Luke Lucas Shameless billboard for Showtime