Client: Natural Grocers: Rachael Saunders landed her dream project when American family owned store brand, Natural Grocers requested her to help redesign the packaging for a selection of their products. Rachael worked with package design firm, Marketing By Design, to create characters and variations for a wide array of organic products. Rachael’s characters are memorable with distinct personalities and a playful nature. We’ve created two animations to showcase the final art and Rachael’s process from her initial sketches to the final characters.
To see more of Rachael Saunders, click here.